Privacy Policy

A. Summary

At Alfa Mfg. Industries, Inc. ("Alfa" or "we"), we are committed to respecting your privacy. We recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. That's why Alfa has established this online privacy policy ("Policy") for Alfa's websites, including and any associated and replacement sites, (collectively, the "Site").

This Policy is incorporated into and is a part of the Terms of Use of the Site. We encourage you to become familiar with the terms and conditions of both this Policy and the Terms of Use. By accessing and using the Site, you agree that you have read and understand this Policy, and you accept and consent to the privacy practices (and any uses and disclosures of information about you) that are described in this Policy.

This Policy applies only to activities Alfa engages in on the Site and does not apply to Alfa activities that are "offline," unrelated to the Site, or related to any other Alfa site. You should note that a different privacy policy may apply to other parts of Alfa's Site - for example, separate privacy policies may apply to pages for which an authorized user registers and logs in.

B. Incorporation of Safe Harbor Principles

The privacy principles in this Policy have been developed based on the following Safe Harbor Principles, which are followed by Alfa with respect to the transfer of personal information from the European Economic Area and Switzerland to the United States:

Notice: In this Policy, we inform you of the purposes for which we collect and use your information, the types of third parties with whom we share your information, your choices regarding our collection and use of your information, and how to contact Alfa regarding this Policy or our use of your information.

Choice: As set forth below, you have an opportunity to choose whether, and what, personal information to provide, whether your personal information is disclosed to a non-agent third party or used for a purpose other than purposes for which it was originally collected or subsequently authorized by you. For sensitive personal information, Alfa will give you the opportunity to affirmatively and explicitly (opt-in) consent to the disclosure of the information to a non-agent third party or the use of the information for a purpose other than the purpose for which it was originally collected or subsequently authorized by you.

Onward Transfer: Before we transfer your information to a third party, Alfa will obtain assurances from those third parties that they will safeguard personal information consistently with this Policy.

Security: Alfa takes reasonable security precautions to protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction.

Data Integrity: As described in more detail in this Policy, Alfa only collects and uses personal information that is relevant for the purposes for which it will be used, and we take reasonable steps to ensure that such information is reliable for its intended use, accurate, complete, and current.

Access: As set forth below, upon request, Alfa will grant you reasonable access to the personal information that we hold about you. We will also take reasonable steps to permit you to correct, amend, or delete information that is demonstrated to be inaccurate or incomplete.

Enforcement: If you have any questions or concerns regarding Alfa's use or disclosure of your personal information, please contact us using the information provided in Section L (Corrections and Updates) below. We will investigate and attempt to resolve complaints and disputes regarding Alfa's use and disclosure of your personal information by reference to the principles contained in this Policy, including the Safe Harbor Principles.

Alfa's adherence to these Safe Harbor Principles may be limited (i) to the extent required to respond to a legal or ethical obligation; (ii) to the extent necessary to meet national security, public interest or law enforcement obligations; and (iii) to the extent expressly permitted by an applicable law, rule or regulation.

C. Children Under Age 13

Alfa does not knowingly collect personal information from children under the age of thirteen (13). Children are not permitted to use the Site, and Alfa requests that children under the age of thirteen (13) not submit any personal information to the Site. If you are under thirteen (13) years of age, then please do not use or access the Site at any time or in any manner. Since information regarding children under the age of thirteen (13) is not collected, Alfa does not knowingly distribute personal information regarding children under the age of thirteen (13). We recommend that minors who are thirteen (13) and over ask their parents for permission before sending any information about themselves to anyone over the Internet.

D. What Information Do We Collect?

We may collect two types of information from or about you in connection with your use of, or submissions to, this Site (collectively, the "Collected Information"): personally Identifiable Information and aggregated information.

Personally Identifiable Information. We may ask you to provide personally identifiable information on the Site, which may include your name, address, telephone number, fax number, company name, e-mail address and relevant details about the product or service that interests you. This information can be gathered when you send us an e-mail or when you complete request forms on the Site. For example, if you request information or register for e-mail updates from us through the Site, you may submit your name and contact information, such as your e-mail address, mailing address or telephone number, to us. If you inquire about or apply for a job with us through the Site, you may provide us with information on your educational background, employment history or overall compensation. Likewise, if you register a product through the Site, you may provide us with the model number, item number, serial number and other product-specific information, or if you request a quote for custom manufacturing work, you may provide drawings or other information about the desired product.

In order to provide some of the services on the Site, we may ask you to provide additional personally identifiable information regarding your customer account with Alfa. This additional information may include existing account numbers, payment or credit card details, service preferences and so forth. We will use this information only to support your customer relationship with Alfa. This includes responding to your requests, customizing your experience on the Site, communicating with you about your account and providing you choices about how to view and manage the products and services that you receive from Alfa.

In all such cases, you choose whether to provide us with the personally identifiable information. Please understand, however, that certain portions of the Site may not be available to you or we may not be able to respond to your inquiry effectively if you do not provide the personally identifiable information requested.

Aggregated Information. We collect certain anonymous, aggregated data regarding the usage of the website. This information does not personally identify users, by itself or in combination with other information. We gather it to improve the performance of the Site. The aggregated data we collect can include information such as the type of browser you are using, your computer's Internet protocol ("IP") address, the pages you view and the length of your visit to the Site. The purposes for which this information is collected and used include facilitating Site operation and system administration, generating aggregate, non-identifiable statistical information, monitoring and analyzing Site traffic and usage patterns, and improving the content and content delivery with regard to the Site and the online media, content, materials, opportunities and services that we describe or make available on the Site.

In addition, we may retain the content of, and metadata regarding, any correspondence you may have with us or our representatives, regardless of the mode of communication by which such correspondence was made. This information helps us to improve the Site and the online media, content, materials, opportunities and services that we feature or describe on the Site, and to more effectively and efficiently respond to both current and future inquiries.

As with many other web sites, the Web servers used to operate the Site may collect certain data pertaining to you and the equipment and communications method that you use to access the Internet and the Site. For security reasons and to confirm the integrity of our data, Alfa may combine components of this data with other sources of information which may identify you. Unless otherwise described in this Policy or our Terms of Use, such identifying information will be used solely for our internal business purposes.

Surveys and Contests: We may occasionally request information from you via surveys or contests. Your participation in these surveys or contests is completely voluntary. The information that we request typically includes your contact details. If you choose to participate, the information that you provide will be shared with the contest/survey sponsors to notify winners and award prizes. Survey information may also be used to monitor and improve the content and performance of the Site.

E. Cookies

Cookies are small bits of data that are deposited on a user's hard drive. We use cookies to monitor individual activity in aggregate to improve the Site. The information we gather may include IP address, user language, the operating system, browser type, the presence/absence of "flash" plug-ins, screen resolution, connection type and information that identifies the cookie. However, no other user information is generally collected. On most Web browsers you will find a "help" section on the toolbar. This will tell you how to stop accepting cookies, how to be notified when you receive a browser cookie, and how to disable existing browser cookies. Remember though that without browser cookies enabled you may not be able to take advantage of all our Site's features.

We may also use cookies and clear GIFs (also known as "Web beacons" and "1X1 GIFs") to gather and compile such information about you when you return to our Site so that we may better customize our services to you.

F. How Do We Use The Information We Collect?

In addition to the uses mentioned or described above, or otherwise described in our Terms of Use, we use the information that you submit to us to accomplish the purpose for which it was submitted. For instance, if you contact us by e-mail, we may use the personally identifiable information you provide to answer your question or resolve your problem. We may also use the information that we collect from or about you to analyze and improve the content, features, materials and opportunities that we make available on the Site, to notify you of changes made to the Site and new opportunities made available on or through the Site, to evaluate your needs and customize the Site content delivered to you according to those needs, to send you promotional materials that you request from us, and for other legitimate and lawful business purposes. If you contact us for support or assistance, we may use information that you provide or that we collect about you or your system for purposes such as verifying whether your system meets the minimum requirements needed to use the Site and other various services.

We also use the information collected through the Site for statistical purposes and for improving the Site. We may disclose your personally identifiable information to Third Parties for tracking purposes, to improve the functionality of the Site, to perform statistical and data analyses, and to deliver e-mails to you from us, including the free electronic newsletters and marketing-related emails described on our Site. However, you will have the choice to opt out of receiving newsletters and marketing emails for our services by either contacting us directly at or through the "unsubscribe" link found at the bottom of our newsletters and emails. Additionally, if you provide Alfa with content for publishing or feedback, we may publish your user name or other identifying data.

G. With Whom Do We Share Information That We Collect?

In addition to the uses mentioned or described above, or otherwise described in our Terms of Use, in the course of conducting our business, we may, as appropriate, transfer Collected Information, whether solicited or unsolicited, to our offices throughout the world, catalog and add such Collected Information to our databases, and transmit such Collected Information to our affiliates and contractors and, to the extent necessary to accomplish the purpose for which information was submitted, to other Third Parties.

We may from time-to-time utilize a number of trusted business and marketing partners in delivering the online media, content, materials and opportunities available on or through the Site to you. To the extent necessary for purposes of communicating with you or fulfilling your requests for our products or services, or your subscriptions to such media, content and materials, we may share information about you with these business partners. We may also produce reports on Site traffic or usage patterns and share these reports with our business partners and others, but the information contained in these reports is anonymous and does not allow identification of any specific individual.

We may also disclose personally identifiable information in order to respond to a subpoena, court order or other such request. Alfa may also provide such personally identifiable information in response to a law enforcement agency's request or as otherwise required by law. Your personally identifiable information may be provided to a party if Alfa files for bankruptcy, or there is a transfer of the assets or ownership of Alfa in connection with proposed or consummated corporate reorganizations, such as mergers or acquisitions.

H. What Choices Do You Have?

When corresponding with Alfa or our representatives, or when making a request for information or otherwise interacting with Alfa or others through the Site, you choose what information to supply, what questions to pose and comments to make, whether you wish to receive further information, and by what method of communication such information should be delivered. Please take care to share only such information as is needed or that you believe is appropriate.

I. Other Web Sites

Alfa is not responsible for the privacy policies of web sites to which it links. If you provide any information to such Third Parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such Third Party's privacy policies before providing any data to them. We are not responsible for the policies or practices of Third Parties. Please be aware that our sites, including the Site, may contain links to other sites on the Internet that are owned and operated by Third Parties. The information practices of those web sites linked to our site, or the Site, is not covered by this Policy. These other sites may send their own cookies or clear GIFs to users, collect data or solicit personally identifiable information.

J. Third Party Advertising

Advertisements that appear on the Site are sometimes delivered (or "served") directly to users by Third Party advertisers. Such advertisers automatically receive your IP address when this happens. These Third Party advertisers may also download cookies to your computer, or use other technologies such as JavaScript and web beacons to measure the effectiveness of their ads and to personalize advertising content. Doing this allows the advertising network to recognize your computer each time they send you an advertisement in order to measure the effectiveness of their ads and to personalize advertising content. In this way, they may compile information about where individuals using your computer or browser saw their advertisements and determine which advertisements are clicked. Alfa does not have access to or control of the cookies that may be placed by the Third Party advertisers. Third Party advertisers have no access to your contact information stored on the Site unless you choose to share it with them. This Policy covers the use of cookies by Alfa and does not cover the use of cookies or other tracking technologies by any of its advertisers.

K.  How Do We Protect Information Collected About You?

Alfa takes commercially reasonable measures to secure and protect information transmitted via or stored on the Site and transmitted to and from the Site. Nevertheless, no security system is impenetrable. We cannot and do not guarantee that information that users of the Site may happen to transmit or otherwise supply, or that any communications or any electronic commerce conducted on or through the Site, is or will be totally secure. If you have registered for an account on the Site, you are responsible for maintaining the confidentiality of your user name and password for that account, and you are responsible for all uses of your password, whether or not authorized by you. You agree to immediately notify us of any breach of Site security, this Policy or the Terms of Use of which you become aware.

L. Corrections and Updates

If you wish to modify or update any information Alfa has received, please contact us at

If you have questions about this Policy, you may also write to us at:

Alfa Tools
Division of Alfa Mfg. Industries, Inc.
7845 N. Merrimac Ave
Morton Grove, IL 60053 USA

M. Modifications of the Privacy Policy

Your use of the Site, and any disputes arising from it, is subject to this Policy as well as our Terms of Use and all of its dispute resolution provisions, limitation on damages and choice of law. Alfa reserves the right to modify this Policy at any time and from time-to-time, and will notify you by posting an amendment to the Policy, or a new Policy, on the Site. Such modifications will become effective on the day they are posted. Alfa encourages you to frequently review the Policy for any modifications.

Effective date. This Policy is effective as of November 1, 2014.

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